Research Paper on:
eBay Analysis

Unformatted Sample Text from the Research Paper:
become so successful, we begin with a SWOT analysis and then move to a Porters Five Forces analysis; finally, we look at an article by Schonfeld that explains eBays strategy  particularly with regard to expansion overseas. The SWOT analysis reveals that eBay has more strengths than weaknesses; in particular, they have become "the" name in auction sites, much as "Xerox"  now stands for all copiers and "Hoover" stands for all vacuum cleaners. It is a concerns ultimate goal to have the name of the company synonymous with the service  that all such companies provide, and eBay has managed that. eBay is also very strong because of the sheer volume of business it does; over 100 million people a year  buy on the site; some 60 million are registered members. This kind of customer base makes eBay immensely powerful. The Porters analysis also reveals a company of surprising strength,  with few competitors and a base of both customers and suppliers who have little power over it; Schonfelds article gives us a glimpse of the strategy that has led to  eBays success as well as a look into the future. The bibliography lists 4 sources. Introduction eBay is the wildly successful on-line auction site that almost everyone  is familiar with. (Weve also all been "sniped off" in the last five seconds.) This paper uses several analytical tools (SWOT analysis, Porters Five Forces) to discuss the  companys strategy at both the business and corporate levels. SWOT Analysis Strengths: eBay is the "leading global brand for online auctions" (SWOT analysis eBay). More than  100 million people a year use the site to buy and sell; the company has grown into an Internet "megabrand" with huge name recognition (SWOT analysis eBay). eBay "exploits the