This 5 page paper compares and contrasts eBay in the U.S. with the eBay presence in Asia. Research is provided to support the assumptions. Bibliography lists sources.
Name of Research Paper File: RT13_SA801Bay.rtf
Unformatted Sample Text from the Research Paper:
As the company expands, the markets include eBay Japan and China, as well as other Asian nations. Its success in these nations has been limited. In order to explore both
eBay U.S. and eBay Asia, a SWOT analysis is helpful. By examining eBay in the United States as a general firm, and how it does in Asia, one can begin
to see that there is a difference, but also, that some of the pitfalls of eBay are global. II. SWOT Analysis: eBay Asia Strengths * eBay
was successful in China at first when it captured about 61 million Chinese consumers ("Yahoo! vs. eBay in Asia: Who Needs Desperate Housewives?," 2008). That translates to 55 or 65%
of the market ("Yahoo! vs. eBay in Asia: Who Needs Desperate Housewives?," 2008). * eBay is a successful company overall, and globalization is something important to the success
and expansion of this firm. Weaknesses * eBay had struggled in Asia in recent times (Ihlwan & Hof, 2006). * eBay Japan only had a 3% share of
the market in terms of online auctions (Steiner, 2008). * In respect to entering the Asian market, Kevin Pursglove claims that eBay was a late entrant (Steiner, 2008). * eBay
failed in Japan and left that market in 2002 ("Yahoo! vs. eBay in Asia: Who Needs Desperate Housewives?," 2008). * The site that eBay set up in Malaysia is very
limited, particularly in terms of variety ("Yahoo! vs. eBay in Asia: Who Needs Desperate Housewives?," 2008). * It is pointed out that another "weakness in China is the need to
adhere to eBays global platform, which hinders customization" ("Yahoo! vs. eBay in Asia: Who Needs Desperate Housewives?," 2008). * It does not have a payment platform like PayPal in China