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Papers On Advertising Issues (Page 4)
Value Added / Positive Aspects Of Advertising : 5 pages in
length. The writer argues in favor of advertising’s merit
asserting that advertising offers much to the American
people, including assisting them with the electoral process
and other political information, and improving the economy
by introducing them to products of which they would
otherwise have no knowledge. In addition, advertising brings
diversity to media, moving it beyond the realm of reporting.
In fact, advertising is its own art form, which grows in
sophistication as society becomes more sophisticated. The
economic advantages of advertising are stressed.
Bibliography lists 10 sources. Adver.wps

Journal Article Review / The Power Of Sex In Advertising :
3 pages in length. In reviewing this article, the writer makes
the point that "sex-ads" are not quite as effective as some
marketers think-- they provide very little information about
the actual product and ultimately distract the audience from
buying. Sexads.wps

The Nielsen Ratings & Advertising Cost : A 2 page overview
of the Nielsen Ratings, "people meters," and their relevance
to determining the cost that sponsors must pay to advertise
during more popular TV segments. No Bibliography.

Advertising In Movies / On-Screen Product Placement :
A 9 page paper on the benefits and the results of advertising
by placing products within movies, TV shows and even
CD-Rom-based computer games. Movie studios have long
preferred using recognized national brands over generic
approximations simply for the realism such product use
provides. After Hershey’s Reese’s Pieces skyrocketed in sales
following their appearance in the movie E.T., both advertisers
and media producers have come to see product placement as
a valuable tool: the advertising is inexpensive as national
advertising goes, and the added revenues reduce the cost of
production of the finished product. Some companies say that
product placement is valuable only for brand reinforcement,
but research indicates that advertisers can well expect
increased sales. Bibliography lists 8 sources. Prodplac.wps

Subtle Advertisements in Film : 2 page opinionated essay
and observations of subtle advertising in movies. Argument is
based upon Reeses Pieces in "E.T.: The Extra-Terrestrial"
and Calvin Klein in "Back to the Future." No bibliography.

Advertising Costs too Much : 2 pages worth of reasons
(10 reasons in all) why "advertising costs too much."
Excellent for debates. Two bibliographic references.

Advertising Costs Too Much # 2 : 5 convincing pages that
argue with references why advertising "costs too much" in
our contemporary business world. 5 sources listed in
bibliography. Excellent ideas for debates. Advtcos2.wps

Advertising Does Not Cost Too Much : 3 pages outlining
10 reasons why advertising does not "cost too much."
Excellent ideas for debates. Advtcost.wps

Advertising Is Not Free Press : A series of well-thought
argumentative reasons (discussed briefly in 2 pages) why the
writer believes that advertising should not fall under 'Freedom
of the Press." No Bibliography. Freeadv2.wps

Advertising & Public Opinion : A 6 page essay discussing the
relationship between advertising and public opinion. The
writer uses Calvin's Klein's alleged "teen sex" ads as a primary
case-in-point. Bibliography lists 6 sources. Adpublic.wps

Advertising Should Not Be Censored : 3 pages containing
10 reasons why today's advertising should be considered
"freedom of the press" and therefore not be censored.
Excellent for debate. No bibliography. Adfrprs.wps

Advertising Software : A 4 page paper discussing, based
upon research, how large software companies develop
advertising budgets that enable them to monopolistically
"outdo" smaller companies who can not afford to compete.
The writer feels that advertising should be made available and
affordable to all. Bibliography lists 6 sources. Compuadv.wps

Money Management Software Advertising Project : A 5 page
paper developing an advertising program for a mid-range
financial software package geared to online banking and the
needs of the home-based business. Most packages furnished
by banks and available for sale are completely adequate for
the casual user, but beyond those, there is no mid-rang
product available, either in capability or in price. The paper
discusses the category, user profile, environmental analysis
including the market share of existing products,
demographics of the intended market and a short marketing
strategy. Bibliography lists 2 sources. Mkt-soft.doc

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