Honda Motor Company : A 15 page paper discussing
corporate strategy at Honda. Honda Motor Company went
to the crest of the hill of decline in the early 1990s, and it has
only been the astute leadership of CEO Nobuhiko Kawamoto
that prevented a free fall from the top. Honda was found to
be suffering from what Kawamoto called “big company
disease,” ironic within a Japanese company that contributed
to the upheaval in the US auto market in the 1970s and 1980s
that led to radical changes not only in the manner in which
American cars are constructed, but in the philosophy behind
designing and selling them as well. Bibliography lists 14
sources. Hondamot.wps

Chrysler Corporation : This 20 page paper examines
Chrysler Corporation shortly before its merger with
Daimler-Benz. An overview of the firm is provided. A
comprehensive financial analysis, inclusive of two charts and
SWOT assessment, is a major part of the analysis. Strategies
are recommended and a detailed plan of action is
incorporated. Bibliography lists 15 sources. Chrysler.wps

Chrysler And GM: Case Study : 5 pages in length. The
writer discusses differing business concepts that allowed both
Chrysler and GM to come back strong within the automobile
industry. Bibliography lists 1 source. TLC_GM.wps

Apple Computer Inc : A 10 page research paper that
investigates Apple Computer, Inc. Current fiscal information
is reported as well as setbacks the company has experienced
and recent announcements Apple has made. A SWOT
analysis is provided. Conclusions offer recommendations for
Apple Computer to regain its image and market share.
Bibliography lists 12 sources. Apcomp.wps

Dell Computer : An 18 page paper discussing Dell’s
acsension to the number one producer of personal computers
and the competitive pressures they face. Historically, Dell
Computer has participated primarily in the hardware segment
of the PC market, and has concentrated on government
agencies and small business for the bulk of their sales. With
the shift of focus among so many companies regarding just
what the Internet might be able to do for them, both in terms
of boosting sales of their own products and as a tool for
developing intranets not dependent on physical location as
Local Area Networks (LANs) are, Dell has also added
Internet servers to their talents for voluminous and rapid
sales. Bibliography lists 12 sources. Dellcomp.doc

Leadership at Gateway 2000 : 5 pages in length. Gateway
2000 CEO Ted Waitt has learned the immeasurable business
value of both great customer service and extremely happy
employees. One of his requirements of both his employees
and his leadership team is that they have fun while they work
hard. There is no doubt that Ted Waitt and the other 9,700
employees of Gateway 2000 are dedicated to the success of
their company, and the company seems to have suffered little
of the “little Caesar” growing pains so common with a rapidly
growing business. Bibliography lists 7 sources. Gateway.wps

One Month Of Activity At Gateway 2000 : A 10 page paper
evaluating Gateway 2000's varied strategies and strategy
implementation based on reports of the company’s activity in
a single month. That single month was October, 1998, in
which Gateway reported results for the quarter ended in
September. Shipments increased 43% for record numbers of
PCs shipped while the company’s organizational business also
saw dramatic increases. Several new products have been
introduced, four of which have been nominated for industry
awards. Bibliography lists 11 sources. Gateway2.wps

Dell & Gateway Computers / Corporate Overview :
This 20 page report discusses two of the most highly
successful personal computer companies in the world – Dell
and Gateway. Each of them have become darlings of the
investment world and each is living up to their own publicity
and promotion. A brief overview is given of each with an
analysis of various financial features, ratios, and market
position. Bibliography lists 8 sources. Dellgate.wps