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In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising perspectives of consumers. Twelve sources are cited in the bibliography.
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A study proposal considering women's consumer attitudes and habits is presented in five pages that includes a general overview, 3 hypotheses, literature review, study implications, and conclusion. Four sources are cited in the bibliography.
In three pages this paper discusses emotional intelligence's 'soft' skills and effective service meeting characteristics. Fifteen sources are cited in the bibliography.
This paper consists of twenty pages includes content analysis, case study research tools, and discusses such marketing techniques as stakeholder theory, corporate communication theory, corporate sponsorship, and cause related marketing. There are fifty bibliographic sources cited.
In six pages this paper presents an overview of United Parcel Service that includes marketing, stakeholder identification, and a SWOT analysis. Four sources are cited in the bibliography.
In ten pages this report considers a marketing proposal and research for a work chair targeting a female home based office owner that was designed, mass produced and marketed by the fictitious 'HomeWorkInk' company. Ten sources are cited in the bibliography.
In two pages this paper argues that psychographics and the ways in which it misleads and exaggerates should not be regarded as a valid marketing tool. There is no bibliography included.
In five pages this paper discusses marketing a community soccer camp with a SWOT analysis of strengths, weaknesses, opportunities, and threats of such a venture presented. There is no bibliography included.
This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared toward increasing the impulse buying of consumers. There are twelve sources used in the bibliography.
This paper provides an outstanding example of strategies and approaches for increasing profitability that is applicable to any business. The author provides recommendations such as advertising campaigns, maximizing assets, and efficient operations. Includes financial analysis graphs. This five page paper has no sources listed in the bibliography.
In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goals and measurement, and a SWOT analysis is also provided. There are no sources cited.
In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK companies Boots the Chemist and The Body Shop with a comparison and SWOT analysis included. Four sources are listed in the bibliography.
In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT analysis, and plan for project evaluation included. Seventeen sources are cited in the bibliography.
In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC based on Cigna and XYZ on Blue Shield. Specifically considered are growth strategies and strengths of ABC, a SWOT analysis and the employer's final cost as a determinant factor. There are thirteen ...
This report presents a marketing case study of First Alert smoke detectors in six pages. Five sources are cited in the bibliography.
In five pages this fast food franchise is evaluated in terms of parent company Diageo background, franchisee details and a SWOT analysis with the emphasize on how Burger King can either sustain or improve their position in the ongoing 'burger wars.' Six sources are cited in the bibliography.
In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities regarding strategies used, marketing, web design, segmentation, and target market of Myer's and d store. Four sources are listed in the bibliography.
This water massaging machine propsal is examined in five pages. Five sources are cited in the bibliography.
This tutorial consisting of eight pages and features a proposal for a marketing research model considering how such a project contract could be won by a consultant. Two sources are cited in the bibliography.
In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. Ten sources are cited in the bibliography.
In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketing principles' applications and a SWOT analysis included in the discussion. Seven sources are cited in the bibliography.
In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing an assessment of its societal influence. Six sources are listed in the bibliography.
In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration that includes an action plan, SWOT analysis, and discussion of demographics and target markets. One source is cited in the bibliography.
In seven pages Dell company background is examined with a SWOT analysis provided before the challenge of Asian expansion is presented with recommendations that support such a corporate effort. Seven sources are cited in the bibliography.
In eight pages this character describes the Lucozade drink and a rebranding marketing campaign and includes potential customers perspections and recommendations for future marketing. There are eleven bibliographic sources listed.
In twenty three pages this paper considers the market of the West and how to introduce the fashions of Japan into it in a proposal that includes an email survey and interview assessment. Sixteen sources are cited in the bibliography.
This is a comprehensive analysis including a SWOT analysis, a GE matrix analysis and many other inclusions. This paper is broken down into various subheadings for clarity. One illustration and various raw data are also a part of this paper. This twenty page paper has seventeen sources listed in the bibliography.
In twelve pages this student submitted Harvard Case Study on the Lenor fabric softener by Proctor and Gamble and the environmental concerns this product represents are examined by answering case questions regarding sales and packaging options. Three sources are cited in the bibliography with the inclusion of one illustration.
In nine pages this paper examines the proposed United Kingdom expansion of Starbucks in an analysis that includes SWOT and Ansoff's Matrix among other business plans and projections. Six sources are cited in the bibliography.
In five pages this paper discusses UK Starbucks with such topics as positioning, branding, and slack periods examined along with a PEST analysis included.
In eleven pages this paper examines how to promote a Northern California fitness and wellness center and includes budgets, marketing mix, a SWOT analysis, and outcomes are measured. One source is cited in the bibliography.
In twenty six pages this paper examines sports marketing and its related issues and methodologies. Ten sources are cited in the bibliography.
In sixteen pages Home Depot's marketing plan is examined and features a profile of the company, anlaysis of the competition and the industry itself, SWOT analysis, mision statement, goals both financial and nonfinancial, target markets, customer analysis, expanded services, 4Ps, financial information, and a 5 year projected marketing plan and implementation. Fifteen sources are ...
An amusement arcade is the focus of this feasibility study of eighteen pages and includes the use of a questionnaire a 4 P's proposal, the use of PEST analysis, and financial viability options to break even. There are nine bibliographic sources listed.
In twenty pages and various appropriate sections this business proposal examines Salton's efforts to enter the Australian market with its popular George Foreman grills. Fifteen sources are cited in the bibliography and the inclusion of two fiscal tables.
In five pages Customer Relationship Management is defined, its various factors described, and its implementation is discussed within the context of a detailed literature review. Sixteen sources are listed in the bibliography.
In nine pages this student supplied case study on Virgin Atlantic Airways includes an analysis of the problem, challenges, a SWOT analysis, 3 alternative suggestions and an assessment of their feasibility. There is no bibliography but there is the inclusion of one table.
In seventeen pages this paper examines the U.S. market positioning of the Land Rover Discovery 4x4 SUV in a report that includes marketing strategies and recommendations. One source is cited in the bibliography.
In eighteen pages this paper examines Internet marketing in an evaluation of advantages and disadvantages and whether or not it would be the right strategic choice for Benetton. Nineteen sources are listed in the bibliography.
In eight pages this paper examines the considerations necessary regarding tourism industry research approaches. Eight sources are cited in the bibliography.
In twelve pages the UK Asda supermarket chain owned by Wal Mart is featured in this case study that discusses how best to develop a new line of product with SWOT and PEST analyses conducted before recommendations regarding the test proposal are offered. Ten sources are listed in the bibliography.
In this paper that consists of five pages a new UK product involving the domestic launching of solar energy cells is analyzed in terms of marketing suitability that involves exploring demand, competition, and future potential. SWOT analysis and Porter's Five Forces model are also discussed. There are five sources listed in the bibliography.
In five pages a portable printer known as PalmPrint is examined in terms of a marketing and business plan, mission statement, and SWOT analysis. Five sources are cited in the bibliography.
In five pages St. Jude Medical is examined in a SWOT analysis and it is also compared with its two major competitors in terms of stock charts in an evaluation of its industry position. Six sources are cited in the bibliography.
In five pages Nokia wireless communications is the focus of this Porter's Five Forces analysis. Two sources are cited in the bibliography.
This paper addresses various marketing strategies including SWOT and the Four P's. The author discusses the relevance of these theories in marketing laundry detergent for Proctor and Gamble. This fifteen page paper has four sources in the bibliography.
In twelve pages a literature review on this topic is considered with an examination of new information collection with a discussion of methodology and lack of information criticism regarding this area of research. Sixteen sources are cited in the bibliography.
In ten pages this paper analyzes Palm Inc.'s corporate marketing strategies in a theoretical consideration that includes Porter's, before keys, and SWOT analysis. Six sources are cited in the bibliography.
In eight pages this paper examines Thornton's marketing approaches by utilizing SWOT and PEST analyses and offers effective marketing mix suggestions. Two sources are cited in the bibliography.
In twelve pages this paper examines the economic and government of Cuba in a consideration of developing and marketing water sports in the region with PESTLE and SWOT analyses among the topics included. Eleven sources are cited in the bibliography.
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