Research Paper on:
Artemis Sportswear Company (Case Study)

Unformatted Sample Text from the Research Paper:
(Deal & Kennedy, 2000, p.74). It is a situation that seems unfair and just one example of the problem of downsizing. Firms want to cut costs and they can do  this by cutting staff. After all, staff is perhaps one of the most expensive components in terms of taxation and mandates and competitive factors that make health insurance a must.  Yet, those who run large firms tend to keep the goodies for themselves while the underlings suffer. Again, Boeing is just one example. It is the tip of the iceberg.  Authors ask: "Were human and long-term corporate performance costs of this frenzied cost-cutting taken into account?" (2000, p.74). They answer: "Probably. Managers are human and often humane. But with everyone  doing it and being rewarded for their actions, it would be hard to resist. Can you really blame them? " (2000,p. 74). One can see that large corporate  downsizing is something that is necessary at times, but giants who are running the firms seemed to believe that they could have their cake and eat it too. They could  cut staff while retaining big packages for themselves. This is something that has caused a great deal of discontent in the workforce and authors Deal & Kennedy (2000) warn that  companies should consider the human factor when making changes. In the long run, it does seem that authors are right. When employees are hurt, trust issues within the corporation arise  and the firms reputation is hurt. A firm need not downsize to cut costs. In exploring these issues, a fictitious company called Artemis Sportswear will be used as an example.  II. Artemis Sportswear Company Artemis Sportswear Company has done well during the past decade since its inception in 1991. Founder and CEO William Artemis claims that the