This 10 page paper develops a new case study of a fictitious company investing in Africa, building a hotel. The case study has been created to show how influences such as developing industries, the desire to find new areas of investment, the impact of culture and communication, government need for long term development and the infancy of currency exchange rates all impact on the way a development it made and managed. The bibliography cites 5 sources.
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transferable skills by applying theoretical knowledge to a practical application. In this case study we will develop a fictitious, but realistic case study of a hotel development in a
costal area of Africa, such as Gambia, this is a flexible approach that allows the student to see how a case study is developed and apply this to their own
work. Mike sat in his office looking at the sales figures for the new hotel that had been opened in Africa. The journey to the opening day had
been long with several unexpected twists, the opening had been delayed with the project running over schedule and the costs had been higher than expected. In addition to this he
had found it hard finding local staff to fill any of the management positions. Mike was the CEO Of a large international hotel chain, with locations in many popular
areas, main in the US but also in Europe and Australia, managing proprieties in different areas was not unusual. Mike was aware of the growth in the tourist market. The
chains clientele were made up of both business and leisure travellers, the majority of which came from the companies how state of the US. However holiday patterns where changing, and
while a decade ago the focus was on the US and Europe, this market was now mature and Mike wanted to look for new opportunities where the company could get
a string foot hold into a market hat was developing. Looking at international travel trends this meant looking for an international destination .
The statistics supported this approcah. In 1950 there were 25 million international tourists, by 2001 this had reached 693 million (Frangialli, 2002). The level of growth in terms of revenue,