An 8 page paper discussing ABC
Company's readiness to take on XYZ's domination of the managed health care market.
"Real" company names are not mentioned in the paper, but ABC is based on Cigna; XYZ
on Blue Cross Blue Shield of no particular state. The paper evaluates the current situation;
ABC's strengths; regional growth strategies; and the fact that the ultimate determining
factor will be final cost to the employer. Includes a SWOT analysis. Bibliography lists 13
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