Research Paper on:
AIDS and Media Advocacy Campaign

Unformatted Sample Text from the Research Paper:
a level of power so fierce that if not used in a favorable light can literally destroy its focus of attention. Addressing the prevention of AIDS is one manner  by which mass media have proven to be beneficial to contemporary society, inasmuch as myriad people can be reached through television, magazines, radio and other forms of popular culture. Taking  up sides of any issue reflects ones position of advocacy; when mass media advocate a particular issue, the primary objectives are to influence policymakers for change to existing approaches and  broaden the publics understanding about the issue. Bringing AIDS awareness into the classroom - and thereby illustrating preventive methods against contracting the disease - has become one of mass  medias most important advocacy campaigns. Indeed, education is the key to understanding AIDS and AIDS-related circumstances; without proper understanding of this disease, people do not stand a chance at  protecting themselves. As such, the extent to which this education has to be distributed must begin within the school system, with particular emphasis upon young teens, in order to  provide the most inclusive guidance at the earliest possible point. The health issue can present itself in the classroom by means of students who are HIV positive or already in  full-blown AIDS, inasmuch as 8,994 children under thirteen were diagnosed with AIDS, while another 4,219 were diagnosed between the ages of thirteen and nineteen (Anonymous, 2002). Fear and intolerance  comprise the vast majority of attitudes towards AIDS; even though the general public is well-educated by now as to the safety issues associated with contact to an AIDS patient, there  still remains unfounded apprehension when it comes to attending school within the same environment as those with AIDS. This is where the collective efforts of mass media help to