Research Paper on:
AN ANALYSIS OF CHURCH & DWIGHT

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box, with the hand clutching the hammer. What many people might not realize however, is that the Arm & Hammer brand is actually manufactured by a company known as Church  & Dwight Company, Inc. In fact, Church & Dwight is a number one producer and in the world of baking soda -- it  is used as leavening, dealer riser, cleaner and even swimming pool stabilizer (Hoovers Company Profiles, 2003). The company also manufactures other consumer products including laundry detergent, bathroom cleaners, cat litter,  carpets dealer riser, air fresheners, toothpaste and antiperspirants (Hoovers Company Profiles, 2003). Interestingly enough, unlike other companies in the consumer products industry, Church  & Dwight has not succumbed to the lure of trying to market its products overseas (Hoovers Company Profiles, 2003). Instead, the company, as part of its mission, is remaining focused  on building brand names and brand awareness within the United States, with the domestic market representing more than 90 percent of sales for the company (Hoovers Company Profiles, 2003). Church  & Dwight also sells products in Canada and is expanding through domestic acquisitions such as Brillo and Clean Shower (Hoovers Company Profiles, 2003).  In using Michael Porters Five Forces model (which focuses on a barriers to entry, competitive rivalry, buyer power, supplier power and threat of substitution), we can come up with the  following factors. The industry in question is termed personal care and household cleaning products, and is a non-durable industry that offers laundry detergent, cleaners, hair care products, cosmetics and toothpaste  among others. Barriers to entry would be considered low -- as most products are sold over-the-counter, there are very few government regulations that would need to be it appeared