A 7 page paper that analyses this case study, which was supplied by the student. The case involves a company's need to increase revenues. Analyses include: assumptions of key players, their arguments and evaluation of those arguments, and conclusions including recommendations. The last page is an executive summary. Bibliography lists 1 source.
Name of Research Paper File: MM12_PGacuscn.rtf
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paper runs over by more than two pages. You are not being charged for those pages.] 1. Assumptions of Each Key Player Kelly: The department cannot complete the project
by August. They can complete only one feature given for the product. Almost all employees are servicing existing accounts leaving no time for developing new products. Only product development personnel
understand the complexities and time needed to develop a new product. She is more interested in quality control than Pat. Pat: The iScanner can be modified in several ways
for the retail industry, each represents an assumption on Pats part. The new retail product will be profitable in its first year on the market. AcuScan programmers are the best
and therefore, can meet the deadline. The cost for the new product will be relatively inexpensive. Adapting an established product for a different industry is the best option to increase
sales. Kelly is not committed to this project or it could be done. The most important thing is to beat the competition to the market even if the product must
be released in stages, i.e., versions. Cliff, CEO, assumes each department can equally reduce expenses by 15 percent. He decides this even though he reports a profitable year.
The answer to declining market share is to launch a new product. He also assumes the team can develop a new product and get it to market by the end
of the year. Chris assumes only minimal alterations need to be made to the iScanner to develop the new product for a retail market. If the company is
going to regain market share, they must be first with a new product. If AcuScans product is on the market first, it will capture the greatest market share. 2.
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