• Research Paper on:
    Advertising Campaigns and an Evaluation of Emotion versus Logic

    Number of Pages: 7

     

    Summary of the research paper:

    In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and its results included. Five sources are cited in the bibliography.

    Name of Research Paper File: D0_JGAadcam.wps

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