Research Paper on:
Advertising Mix and Public Relations

Unformatted Sample Text from the Research Paper:
university groups, private public relations operations or even the venerable Public Relations Society of America (PRSA) that have demonstrated the efficacy of a message that is transmitted through the  processes related to public communication or information sharing that have demonstrated the value of editorial comment over paid advertising in virtually any situation in which an organization has information to  share with the public. Bibliography lists 4 sources. BWprad.rtf The Public Relations and Advertising Mix By: C.B. Rodgers - November  2001 -- for more information on using this paper properly! Introduction Both public relations and advertising are based on the idea that it is  essential to get a particular message to a specific public or publics regarding an unique message. Simplistic though such a statement might seem, the fact remains that a targeted and  effective public relations campaign uses advertising as a tool to communicate a larger message to its publics. In virtually every medium related to the primary channels of communication, it is  possible to see how advertising, especially image advertising, can serve to support the overall message and organizational objectives of any group. In the past several decades there have been  repeated surveys by university groups, private public relations operations or even the venerable Public Relations Society of America (PRSA) that have demonstrated the efficacy of a message that is transmitted  through the processes related to public communication or information sharing that have demonstrated the value of editorial comment over paid advertising in virtually any situation in which an organization  has information to share with the public. PR and Advertising Effective public relations is much more than simple promotion or publicity. It is the process of establishing relationships