Research Paper on:
Advertising's Power

Unformatted Sample Text from the Research Paper:
version given will more than likely include Hold the pickles, hold the lettuce, special orders dont upset us.... Why after all these years has the jingle become part of the  collective consciousness? Because thats the power of advertising. Advertising has been synonymous with the human experience since very early times. This has been shown to be true as excavations in  Pompeii and early Rome show advertisements for property rental and goods(Wissen Erleben 2002). In America, advertising began around the early 1870s and included a new idea: mail order catalogues. These  were developed in response to the location of most of the consumer base. They were very rural and families did not live near one another. This helped to solve the  situation, and since then catalogue sales have been a cultural fact, and a form of advertising that has gone global. Some of the earliest brands that were developed from  the early part of the 1900s were: Ivory, Colgate, Wrigley and Coca Cola(Wissen Erleben 2002). By the 1920s radio became an important part of the advertising process. The power of  sound added to the advertisers arsenal and the jingle was born. The convenience of listening to an advertisement, rather than having to pour through a mail order catalogue or go  outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average listener didnt even have to be  able to read, and in effect the radio could reach far more people than the catalogues alone could((Wissen Erleben 2002). Then, television became the preferred medium for advertisers. Here, there  was the added sensory input of both sight and sound. By the 1950s television offered advertisers a way to demonstrate their products, and the first celebrity endorsements occurred. Coca-Cola