In a paper consisting of seven pages a company overview of ABC is provided along with a discussion of its radio stations and television networks and an exploration of such topics as decision making, ratings, regulatory issues, programming, branding, sources of revenue, target market, market struggles, and successes in recent years. There are ten bibliographic sources cited.
Name of Research Paper File: MM12_PGABC.rtf
Unformatted Sample Text from the Research Paper:
(Caslon Analytics Profile, 2002). In 1941, the Federal Communication Commission ordered NBC to spin off some of its networks to increase competition in radio broadcasting (Caslon Analytics Profile, 2002). NBC
appealed but the Supreme Court upheld the decision in 1943, thus, the Blue Network, ABC, was sold to Edward Noble, a confectionery manufacturer (Caslon Analytics Profile, 2002). The venture was
not profitable, much to Nobles dismay (Caslon Analytics Profile, 2002). A number of events and mandates from the FCC and the Department of Justice regarding the film industry resulted in
United Paramount Theatres buying ABC from Noble in 1951, an action finally approved by the FCC in 1953 dismay (Caslon Analytics Profile, 2002). In the late 1940s and early 1950s,
Disney was having trouble obtaining financing for Disneys visionary Disneylandia theme park (Caslon Analytics Profile, 2002). In 1954, ABC lent Disney $500,000 and guaranteed their bank loans; the deal gave
ABC 35 percent of Disney (Caslon Analytics Profile, 2002). Although ABC has been bought and sold by other corporations over the years, today, Disney bought out ABC in 1995 for
$19 billion (Caslon Analytics Profile, 2002). The Walt Disney Company is the #2 media conglomerate in the world, behind AOL Time Warner (Hoovers, 2003). Today, ABC broadcasts through 225
primary affiliate stations across the United States, it owns 10 television stations and 55 radio stations in key markets (Hoovers, 2003). ABC also has interests in a number of cable
channels (Hoovers, 2003). It owns the Lifetime channel (Greppi , 2002). The company produces many of its own shows and its Buena Vista Television unit develops shows for syndication (Hoovers,
2003). ABC has long-term agreements with their affiliated stations and they have so many, the network literally reaches 99.9 percent of all television households in the United States (Jesudasen, 2000).