This 21 page paper is an in-depth look at the US company Anheuser-Busch, owner of brands such as Budweiser and Bud light. The paper looks at the company's vision, Mission and strategies and examines the company including the use of an external opportunities and threats and the creation of an external factor evaluation matrix, the internal strengths and weaknesses and an internal factor evaluation matrix, a competitive profile matrix, a SWOT analysis and consideration of the company according to Boston Consulting Group matrix (BCG Matrix). Using the analysis the writer makes strategic recommendations for the company. The bibliography cites 6 sources.
Name of Research Paper File: TS14_TEanheuser.rtf
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Matrices 17 9. Recommendations 20 10. Implementation 21 11. Annual Objectives and Review Strategies 22 References 24 1. Vision, Mission and Strategies
Anheuser-Busch is one the most successful breweries in United States selling the leading American beer of Budweiser since 1957, with competition of about a 100 other competitors. Founded in 1852
the company has grown at a rapid rate and is not limited to only brewing beer with interests in a number of other areas including non-alcoholic drinks as well is
a range of related diversification which supports various aspects of the supply chain including transportation and recycling (Anheuser-Busch, 2007) The company has a clear vision and mission along the
specific values that it extols and seeks to use the way that operates. The companys vision is given as being "Through all of our products, services
and relationships, we will add to lifes Enjoyment" (Anheuser-Busch, 2007). The mission is divided into three goals which to be the worlds beer company,
to which entertain a global audience, and to deliver superior returns to shareholders (Anheuser-Busch, 2007). Income with the majority of mission statements this is one which looks a range of
stakeholders, including shareholders and customers and the overall design of the companys own position. The way in which Anheuser-Busch wants to realise its vision and achieve its
mission is supported by a range of extolled values that are put forward as company values we should be present in the way that the strategies are enacted and realised.
These values include; * Quality in everything that Anheuser-Busch undertakes (Anheuser-Busch, 2007). * The exceeding of customer expectations (Anheuser-Busch, 2007). * All relationships being managed with trust respect and integrity
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