Research Paper on:
Apple Mac Computer And Marketing Strategies

Unformatted Sample Text from the Research Paper:
we make every effort to meet customer requests, there are some things that are beyond the scope of our services. In this case, inserting pictures and numerous illustrations, etc. are  beyond the scope of our services. I suggest you design illustrations to reflect your real research on this project. You mention a questionnaire but do not say what the questionnaire  is for. Remember, you must cite as a source for your finished paper.] ABSTRACT Apple Computer and Microsoft Corporation were founded during the same time, although  with different objectives. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a  chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apples  marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apples strengths are identified and  compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater  market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and Microsoft Corporation were founded within months of each other. Apple began with a motherboard and Microsoft  began with BASIC. In the very beginning, the two companies actually worked together. Microsoft developed software for the Apple computers. By 1984, that relationship had deteriorated into fierce competition and  hostility. The hostility was the result of Microsoft technicians spending three years at Apples labs developing software for Apples latest technology, the graphical user interface (GUI), an operating system that