Research Paper on:
Are Research Strategy and Methodology the Same?

Unformatted Sample Text from the Research Paper:
and the influences on drinking patterns of residents including the influence of student and general culture. This is a broad area of research, broken down into four main areas; student  drinking, binge drinking, student culture, and the binge drinking environment, and builds on earlier work from 2001 that had involved the same researcher with students that were in the halls  of residence at University of Waikato. However, in this research all residents were included as the research population, including residential staff .  The research methodology that was chosen by Brett McEwen was influenced by this former research, feeling that the use of both qualitative and quantitative research. The former research used  a questionnaire, and McEwen believed there was a greater potential benefit for the research if there were the use of focus groups and one to one interviews before and after  questionnaires were administered. The current research is adopting the multi-method approach is order to take advantage of the benefits that the different research approaches.  The first phase of McEwens research used qualitative methods; one to one interviews and focus groups based on exploratory (inductive) approaches. This phase saw McEwen attempting to understand  drinking from the perspective of the subjects; as such this is a grounded theory approach. During this phase data was collected on 13 different categories for the results to be  coded. During this phase 10 focus groups were held and 12 individual interviews were undertaken using participants from the different halls of residence.  The second phase used a quantitative approach, with the use of self completed questionnaires with closed questions to allow for easy statistical analysis of the results. There were two questionnaires,