• Research Paper on:
    Bangkok's Bumrungrad Hospital

    Number of Pages: 11

     

    Summary of the research paper:

    In eleven pages this private hospital in Thailand is examined in terms of its strategic position through analysis of its impacting micro and macro factors with impact examples included. Ten sources are listed in the bibliography.

    Name of Research Paper File: TS14_TEbunhsp.rtf

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    Unformatted Sample Text from the Research Paper:
    private hospital in Bangkok then we will see that it is gained the current poison as a result of internal and external pressures that have influenced the stagy the management  have decided to adopt. In this paper we will look at the external and macro factors, before considering the internal and micro factors. When we consider macro factors it is  first worth defining what is a macro factor. These are the wider factors that impact on the organisation, these are factors the company cannot change, only react to. The macro  environment a very wide issue, and we can only look at the factor, and then how the organisation exists, this includes issues such as the economy of the country, political  influences and social problems. Micro factors are the smaller environment in which the hospital operates, and factors which it will have the power to change. Economical/Financial Factors If  we look at the economy that the hospital competes in the hospital is well placed with being the first Asian hospital to gain the Triple Crown of Quality (Bumrungrad Hospital,  2002). In addition to this there has also been the gaining of ISO 14001, the certification for Environmental Management Systems (Bumrungrad Hospital, 2002). These may appear far removed from finance,  but in reality they are closely related, as although the hospital works in a relatively poor environment, it has been successful enough to make this, and other investments, such as  the $10 million to extend the hospital making it the largest private hospital in Bangkok. To understand this achievement in the light of macro factors we need to consider the  economy as a whole. When looking ant business we need to consider the economy in which it operates, as this has a direct bearing. The hospital is located in Bangkok, 

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