A 7 page paper assessing the position of this restaurant chain. The paper provides a short company history, a SWOT analysis and a financial analysis. Bob Evans has been experiencing declining same-store sales, but other indicators are promising. The company will need to address declining sales as it continues to devote attention to rebuilding cash reserves after its 2004 acquisition of Mimi's Café. Bibliography lists 5 sources.
Name of Research Paper File: CC6_KSmgmtBobEvans.rtf
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Bob Evans Farms, Inc. operates 588 family-style Bob Evans restaurants; produces and sells a full range of pork products; and operates the 80-location Mimis Caf?, acquired in 2004. Bob
Evans Farms offers Bob Evans and Owens Country Sausage in grocery stores as well as Bob Evans frozen foods, and it services institutional and food service customers. The
company ranks 25th in market capitalization in its industry in which 85 restaurant chains operate. Company History The name "Bob Evans Farms" is
not the creation of a marketing company, but rather the pragmatic and practical name given to an operating farm in Ohio on which Bob Evans lived and worked for more
than 50 years (Our Beginnings, n.d.). Evans also operated a truck stop that sold many breakfasts, but Evans was disappointed in every sausage product he tried. After deciding
to make his own, his trucker customers provided approval in the form of taking 10-pound tubs of sausage home with them (Our Beginnings, n.d.).
The favorable reception by hard-judging truckers led Bob Evans to decide to enter the sausage-making business on a scale larger than only that which could supply his one-location truck
stop. At the suggestion of his father, Bob Evans built the farm shed which would house the sausage-making operation with open ends "so it could be used as a
machinery shed if the sausage business failed" (Our Beginnings, n.d.). Clearly the business did not fail; Bob Evans and a group of investors created Bob Evans Farms in 1953.
Some years later Bob Evans Farms acquired Texas-based Owens Country Sausage. Today, the companys Board is populated with an assortment of people
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