• Research Paper on:
    Brazil's Media

    Number of Pages: 8

     

    Summary of the research paper:

    In eight pages Hofstede's model is applied to a media analysis of Brazil with comparisons and contrasts made with its U.S. media counterpart. Ten sources are cited in the bibliography.

    Name of Research Paper File: RT13_SA249Br.rtf

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    Unformatted Sample Text from the Research Paper:
    child abductors came out of the woodwork as a result, or the world is just hearing more about them. In either case, the reporting of child murderers and abductions affect  society. People are locking their doors, keeping their children home at night, and taking extra precautions. Also, by getting the word out, media can help to capture criminals at large  as well. Americas Most Wanted is a case of media success, or media doing good. But media is not always good, and not always Americanized. Sometimes media is biased. Some  would argue that media today is often biased. Still, critics of advertising have been around probably as long as the industry has been around itself (Beato, 1999). Whatever media does,  and no matter what its advertisers do, there is quite a bit of criticism. Of course, that does not mean that media is by and large incorrect. The case is  quite the contrary. Although media is necessary, and can be helpful in getting he word out to the public, there are different media problems throughout the world inclusive of economic  variables and charges of sensationalism. Clearly, Brazil has had its share of criticism and ups and downs in the industry. Before examining Brazils difficulties, and comparing it with the situation  in the United States, an examination of theory is helpful. II. Theory: Hofstedes Model Geert H. Hofstede is known for his work in respect to the four dimensions  of cultural variability, something that is often referred to as "Hofstedes Dimensions" ("Intercultural," 2002). These include things such as uncertainty avoidance, power distance, masculinity-femininity, individualism-collectivism, and Confucian Dynamism (2002).  Uncertainty Avoidance for example is the dimension that is related to how comfortable people feel about ambiguity (2002). Cultures that rank low feel more comfortable with the 

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