Research Paper on:
Brewery Group Denmark; A Case Study

Unformatted Sample Text from the Research Paper:
been one of selective growth. There are several ways in which strategy may be identified. In looking at Ansoffs matrix the present product is being used to enter new markets  this is known as a market development strategy. The company is growing organically with increase markets being gained. However, this is also accompanied  by a strategy of strategic alliances and some acquisitions are also taking place. There has also been a small amount of related diversification with the introduction of malt drinks into  the range, and with the some acquisitions there has also been both horizontal and vertical integration. In looking at the strategy form Porters competitive advantage stance the company seeks to  compete by way of differentiation. The strategy of BDG in these areas of operations seeks to identify niche markets. In looking at this  answer the strategies should be clear. Niche markets have been found where there is little or no competition. The distribution channel has then  been set up with a strategic alliance, seeking out complimentary goods, such as meat packers or soft drinks distributors. These give the company access to the right markets without needed  to develop their own distribution network. The distribution has been a key factor as apart from the malt drinks, all beer is made in the home nation and then  exported. The need to keep the costs down has necessitated the distribution methodology. This also ensures that the product can be seen a uniform and facilitates the positioning of the  brand as a premium brand suited to special occasions and stocked by restaurants and cafes as well as sold to the public. The brands are also developed to compliment each