This 10 page paper examines a case study submitted by a student. Suggestions are made on how to resolve problems and create a sustainable, well functioning company. Concepts such as management, vision and centralization are discussed.
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Name of Research Paper File: RT13_SA552Bro.rtf
Unformatted Sample Text from the Research Paper:
faced problems in the past several years. In fact, prior to recent company history, the firm did phenomenally well, but times change, and today, Brother faces problems in terms of
its distribution methodology. In fact, this analysis ends with a recommendation for an overhaul of its delivery method and set up. Because this company is an international, established firm,
the transition will be costly. Yet, in order to resolve the problems presented in the case study, it appears that some of the suggestions are necessary. While this case study
analysis may be aligned with analytical and critical thinking skills, it is also useful in the study of operations management. This is a classic case of a successful firm that
only paid scant attention to logistics and practical measures as it relates to operations. Customer service also would go by the way side as corporate executives pursued success almost with
blinders on. Hence, this case study provides lessons in corporate triumph. It also suggests that sustainable success is only possible with attention to management as well as with the embrace
of a vision embraced by all stakeholders. II. Case Study Summary According to this case study, submitted by a student, Martin Crossley has the task of
evaluating two reports for Brother International. This company is responsible for supplying both electronic and electrical goods and happens to be a Japanese firm. It is further an international firm
with a variety of offices throughout the world. As the European Parts manager, Crossley has his work cut out for him. He reviews a spreadsheet which demonstrates inventory at the
sales office as well as a report on the European parts operation. Some background provided about the company suggests that this firm was a fast grower, particularly during the 1980s.