This 9 page paper is a business proposal for a new business offering mobile tire and brake services. The paper describes the business, looks at the market size, presents a potential marketing strategy and presents financial projection. The bibliography cites 5 sources.
Name of Research Paper File: TS65_TEtirebrake.doc
Unformatted Sample Text from the Research Paper:
Summary This business plan proposes the establishment of a new business, called "brakes on wheels". The service will provide mobile mechanic services that will be able to check, maintain,
repair or replace brakes and tires on cars and vans. The service will be highly differentiated as the fully qualified mechanics will visit customers at home, work or other place
of their choosing, providing a high level of convenience not offered by any other competitors in the area. Marketing will be able to utilize the distinctive characteristics of the differentiation,
and leveraged local media to provide for cost effective promotion. The model is attractive as it has the potential to be highly profitable, and is also one that is
well suited to expansion through the use of the franchise model. The initial investment of $110,000 will reach the payback period within the first year, and provide an operating profit
of 44% in year two. Therefore, this is advocated as a viable and very attractive business model, suitable for use by an entrepreneur. 2. Business Description The business proposed will
offer a service called breaks on wheels. The service itself will provide mechanics that can visit a customers home to undertake safety checks on cars and replace brakes and tires
when needed. The concept has is based on providing convenience for, drivers, on services is often undertaken separately from general servicing and maintenance. When a driver needs tires or breaks
there will often drive into a one-stop shop, and wait for the work to be done. A number of organizations offer this type of service, even the large supermarket chain
Walmart now has ties centers. This service will offer a higher level of convenience, with fully skilled mechanics travelling to customers homes or places of work, where they can check