This 6 page paper gives an executive summary of the Colgate-Palmolive company and does a brief SWOT analysis of the Cisco Systems: Web Enablement capability and company. Facts, Figures, quotes and examples as well as predictions for future needs and visions of the companies. Bibliography lists 2 sources.
Name of Research Paper File: D0_MBbiz.rtf
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facilities may very well be the elements that spell success or failure for a company. A company whose corporate motto reads: Caring, Global Teamwork and Continuous Improvement, is the Colgate-Palmolive
Company, and in particular the Precision Toothbrush product and the Ciso Systems: Web Enablement. MANAGEMENT SUMMARY: While focusing on their strengths, Colgate-Palmolive, it can be said, has lost sight
of their competition. No longer can it be said that it is a product driven industry as much as an advertising driven system. Having spent an inordinate amount of time
developing the Precision toothbrush, it seems as if Colgate-Palmolive neglected the increasing competitive companies that were encroaching on their oral care territory. While other companies also focused on research and
development, most placed a great deal of emphasis on global marketing. For this reason, it can be said that CP has found itself scrambling to bring its web capabilities, advertising
and marketing teams into alignment and to become competitive with other companies around them. Perhaps it can be said that it was the companys arrogance and false sense of security
in the field, since they were once the all round leaders in the oral care industry. Perhaps they were relying too heavily on name recognition. One thing can be said,
however, Colgate-Palmolive identified the problems and acted on them aggressively to bring themselves to the number one position again with a total of 77$million dollars grossed in 1991(Harvard Case study
1993). BUSINESS IDENTIFICATION: Colgate Palmolive primarily services the public dental hygiene market with their oral care products, including dental floss, mouth rinses and various toothbrushes. In a report
from the Harvard Business School (case# 9-593-064, Nov. 29, 1993) it was shown that the US Oral Care market was 2.9 billion in retail sales with a growth rate of