A 5 page paper. Using a case study provided by the student, this paper provides an analysis of White Castle System, Inc, the first fast food hamburger company. The paper is divided into sections: introduction and background of the company, characteristics of the company and the industry, future marketing, SWOT, and recommendations. Bibliography lists 4 sources.
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hamburger chain. The company has resisted, however, the opportunity to franchise domestically. The company expanded quickly with more than 100 restaurants in 1930. Like all other restaurants, White
Castle experienced problems during World War II and had to close 30 of its restaurants. The issue was meat rationing. The company grew again after the Korean War. Although
White Castle realizes less than 1 percent of the total revenue for fast food restaurants in the U.S., it often has higher sales per restaurant than the larger chains.
White Castle has a lower employee turnover than most fast-food chains. In fact, 10 percent of their 9,000 employees have been with the company for between 10 and 45 years.
Company and Industry Characteristics - Past, Present, Future The fast food industry soared beginning in the 1960s and 1970s. More and more companies entered the market. The key players
today are McDonalds, Taco Bell, KFC, Pizza Hut and Burger King (The History of Hamburgers, 2000; US Business Reporter, 2000). Many of the fast food restaurants began offering breakfast in
the late 1960s or early 1970s. The breakfast menu has continued to grow and become diversified. The regular menus at these restaurants has also become very diversified. Almost any hand-held
food is found in the quick service restaurants, like chicken wings and chicken strips. These companies also mix ethnic kinds of food together in hamburger places. Jack-in-the-Box, for example sells
tacos. Most of these operations change their menus about four times each year. That means they may add something, delete something, offer something for a limited time, but in some
way they change the menu to make it more interesting (Hume, 2001). The fast food industry is not experiencing major growth. In fact, many of the largest restaurants, such as