Research Paper on:
Case Study: Coral Divers Resort

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By enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe.  Coral Divers Resort will distinguish itself in the area industry for its exciting adventure dives and capable staff. With a beachfront location and family restaurant at the location, this  resort will become one of the most popular vacation destinations in the Bahamas. With minimal investment Coral Divers Resort will be able to turn a considerable profit within the first  two years. Adding or changing staff to include a scuba dive instructor familiar with feeding sharks, along with the chain mail suit that will be needed will be one  of the bigger initial start up costs. Later on remodeling some of the resort units so that more guests can stay comfortably will be a high priority. Advertising in  major magazines will be a new focus as well. In order to establish a name as a well-known resort famous for the beautiful underwater scenery and exciting dive adventures will  mean getting the name out to as many people as possible Local advertising will be important as well so that all dives will be full and several more dives can  be added each day. By picking up divers at their area hotels this is a complimentary service that will bring in even more business. The restaurant on-site can also  see some improvements so that it too can become a profit center. With an excellent location and most of the necessary equipment already in place, it should be relatively  easy to increase the Coral Diving Resorts business and focus on becoming well-known for adventure diving tours. This is a business that can choose to grow greatly with time.