An 11 page paper that discusses a case study supplied by the student. TradeCard is a new company that changes the way in which international trade is conducted. The seamless integrated system allows buyers and sellers to complete the entire transaction on the Internet, including the transfer of funds from buyer to seller. This essay explains the system the company developed, the issues involved, the resolutions to the issues, recommendations and a summary of the case. Bibliography lists 4 sources.
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of small and medium-sized firms from competing in this arena. Transactions are paper-heavy, costly and take time. Sellers and buyers may be able to find each other through Business-to-Business e-commerce
options but they could only do so much electronically. TradeCard offers the solution, a seamless system that changes the supply chain to include financial data and documents. Using TradeCard
services, traders can complete their entire transaction in a secure automated electronic environment that begins with buyer and seller finding each other and ends with the seller receiving payment. TradeCard
offers a far more efficient way to transact business, it reduces both the time and cost of international trade, and it assures document compliance for each. TradeCard is a new
innovation revolutionary method for conducting international trade that allows even the smaller company to participate in the global marketplace. Key Issues The three major key issues are outlined
in the case study report: 1. Implementation/Synchronization: Could the TradeCard platform be able to synchronize all the databases involved in international transactions on an open Internet standard that allowed all
members to use their own individual operating systems and hardware platforms? 2. Marketing - two integrated questions: What was the best means of getting traders and trade services providers
to sign on and become YradeCard members? How could TradeCard change the mindset of global traders who conduct large-scale transactions? 3. Business Model: How could TradeCard integrate an on-line payment
mechanism to the b-to-b hubs and be an accepted trade settlement tool amongst buyers and sellers? Background In 1994, the World Trade Centres Association (WTCA), headed by Guy Tozzoli,
president of WTCA, developed a new concept for international traders. Geared first to small and medium-sized companies, the Full Services Trade System was to be the first automated system for
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