Research Paper on:
Centrica

Unformatted Sample Text from the Research Paper:
routing telephone company, Goldfish, the credit card company, the AA (Automobile Association), a breakdown recovery service and interests in North American power companies. The company, and its many subsidiaries can  be considered in relation to different models. Porters Five Forces One of the most respected business commentators of the current age  is Michael Porter. His five forces model considers the external macro effects on an organisation in a business environment (Porter quoted in Goett, 1999). His five forces model is designed  to show how the external environment can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration when analysing their position  and possible future (DAveni, 1999). In understanding these external forces the business manager will be better placed to deal with them when  they come to play. The five forces Porter identifies are the existing competitors, the threat of new entrants, substitute products (or services), and the power of purchasers and suppliers.  Porter does not see these external factors as working alone, they act in relationship to each other, and can also be influenced by  the organisation which the effect, in understanding them the organisation is in the best position to influence them (Thompson 226). To demonstrate how they work we will consider there impact  on a fictional company called Bits Inc, an electronic components company which is considering its current position in the industry before evaluating a business strategy.  The first force we will consider it the threat of a new entrant into the market. If a new competitor enters the market it can be interpreted