• Research Paper on:
    Citigroup 2006

    Number of Pages: 6


    Summary of the research paper:

    A 6 page paper providing a SWOT analysis, SWOT matrix, 2 x 2 matrix and chart of Citigroup's stock performance. The paper recommends that Citi continue focusing more on international markets and less on domestic ones, particularly in light of increasing uncertainty in the domestic market. Bibliography lists 7 sources.

    Name of Research Paper File: CC6_KSbankCitiSWOT.rtf

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    Unformatted Sample Text from the Research Paper:
    Citigroup is the largest financial services company, providing financial services to the entire market at all levels. It is Citigroups quest to be a truly international bank with reach  all around the world. Toward that end, it includes as customers not only individuals and corporate clients but also governments and institutions throughout the world. Its services include  retail banking, "corporate and investment banking, insurance, securities brokerage, and asset management" (Citigroup, Inc. SWOT Analysis, 2005; p. 2). SWOT Analysis Table 1. SWOT Matrix Strengths Weaknesses Size  and geographical reach Stagnant stock price International focus Greater cost of capital because of less market capitalization from investors Product diversity while maintaining core competencies Brand tarnished by past investigations  Strong acquisition skills Physical size and geographical spread Resilience Opportunities Threats International focus Physical size Well-known brand Economic uncertainties throughout the world Increasing foreign opportunities Industry may be  entering rapid growth phase Increased internal efficiency Strengths * Citigroup is the worlds largest financial services organization. * It has an international focus that allows it to  be active in ongoing globalization of business. * The organization is able to preserve diversity of products and services while still remaining focused on its core competencies. * It has  strong acquisition skills (Citigroup, Inc. SWOT Analysis, 2005). * Strong resilience has enabled Citigroup to grow and prosper even under the shadow of regulatory investigation and its outcome. Weaknesses *  Citis stock price has not been able to move above $50 for several years, limiting available capital. * It will need to depend on organic growth and acquisitions for increased  availability of capital until investors confidence in the company increases to the point of increasing market capitalization. * It has a history of questionable accounting and trading practices. Exonerated 

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