Research Paper on:
Commodore International: Case Study

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of personal computers, the most popular of which was the Amiga Line. This was the companys flagship line and, at the time, was one of the most innovative products in  the industry. In fact, it was the Amiga Atlanta, Georgia used to prepare their proposal to hold the Olympics in that city. The Amiga is a multimedia computer that was  designed specifically to handle sound, video and graphics. IBM-compatible personal computers was another line offered by Commodore. These machines used the MS-DOS operating system but they were priced much  lower than IBM machines. The company designed this line to be used in businesses as well as in homes. Their laptop was also incorporated in this line of products.  Despite their comparability to the IBM PC, Commodores compatibles claimed a very low market share in the U.S. but they did hold 24 percent of worldwide sales. The C64/128 model  was the most popular. This model was especially popular in Germany where the company captured a dominant share of the home computer market. The companys most recent product in 1992  was the CDTVLine, which was targeted for the professional and consumer markets. These models included a CD-ROM drive with an Amiga computer that could be attached to the customers TV  set. It was controlled by a keyboard or it could be controlled by an infrared remote device. The CD-ROM provided users significant memory for storage, at the time, about 600  megabytes could be stored, including sound, video and graphics. Users could also use these computers for interactive video games. We have noted that the IBM-compatible personal computers had the  MS-DOS operating system. The Amigas, however, used Amiga Dos, which was different than the MS-DOS system. This is one of the issues that caused Commodore to lose market share. At