• Research Paper on:
    Communication: Gramsci's Hegemony

    Number of Pages: 7

     

    Summary of the research paper:

    7 pages in length. Outlets of mass media are nothing if not powerful. Its hegemonic nature affords significant influence over the general public as well as virtually every institution in the nation, a level of control that not even the president of the United States can claim. The extent to which Gramsci's theory of hegemony explicates the power inherent to mass media is both grand and far-reaching; that every form of media can readily influence those they inform speaks to the level of ideological control and authority they inherently possess. This does not make them infallible, however, when it comes to the ethical tenets of their collective power, inasmuch as the hegemonic influence of information they dispense is, in the eyes of Marxist theory, often the product of coercion, agenda or ulterior motive. Bibliography lists 3 sources.

    Name of Research Paper File: LM1_TLCgramsci.rtf

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    status in a white supremist, religiously fanatical community. He was nowhere near the womans home before, during or after the rape but because he had been there previously and  had left prints on various items throughout the house, he was quickly persecuted by the press with little more than circumstantial evidence. It was a very long and arduous  road that finally led to justice but not until he spent three agonizing months in prison as a convicted felony of a crime he did not commit. The state  never did have any solid proof, using only the testimony of an alleged eyewitness with a long rap sheet and history of falsifying police reports. Only through the diligence  of his civil rights attorney did he finally achieve justice. II. MASS MEDIA Outlets of mass media are nothing if not powerful.  Its hegemonic nature affords significant influence over the general public as well as virtually every institution in the nation, a level of control that not even the president of  the United States can claim. The extent to which Gramscis theory of hegemony explicates the power inherent to mass media is both grand and far-reaching; that every form of  media can readily influence those they inform speaks to the level of ideological control and authority they inherently possess. This does not make them infallible, however, when it comes  to the ethical tenets of their collective power, inasmuch as the hegemonic influence of information they dispense is, in the eyes of Marxist theory, often the product of coercion, agenda  or ulterior motive. Marxists would argue that the media is presented to promote the ideology and continue the dominance of the elite...Journalists and editors are predominantly white and middle-class, 

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