Research Paper on:
Consulting Business Marketing

Unformatted Sample Text from the Research Paper:
a. Shows how the plan will be implemented. b. Explains the training program and how it will be utilized c. Describes the steps needed and to whom the marketing is  most viable. III. ASSESSMENT OF EFFECTIVENESS a. Considers how this market is effective b. Discussion on why this market is effective c. Considers the new way of doing things.  DESCRIPTION OF THE AGENCY Enterprise Resource Consultants is a viable partner for business to business web-based companies. The intent herein is to market this consulting service to applicable target  markets. By thoroughly explaining the uses of Enterprise Resource Consultants services and how it can affect web-based companies, we will determine just what the ideal target market will be  for this service. Ours will be a business to business enterprise, as the intent is to market the consulting services to those businesses most in need of this service.  By examining the Enterprise Resource Consultant Agency and determining which business can most benefit and at the same time that are in the greatest need of it, we will  be most efficient in our efforts. We will determine whom to market to, how to market the services, and what our realistic expectations can be. IMPLEMENTATION Some consultant  agencies offering similar services offer courses that run six to eight weeks at a cost of a few thousand dollars, and this is definitely to our advantage to do so  as well. By offering these courses employees can become certified in a package such as finance or human resources. This will be very advantageous when compared to those  companies selling only software who do not offer training or certification (McCann, 2000). Our Enterprise Resource Consulting Agency is really about change management, and getting the right people to lead