In six pages this paper discusses how corporate strategies are influenced by product life cycles. Ten sources are cited in the bibliography.
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instrumental in the success of some companies, in that this approach has helped them to maintain a strong socially psychological connection with the consumer. This paper will focus on
the topic of a product life cycle and how companies strategize with this in mind. VIDEO GAMING PRODUCT DEVELOPMENT With the video gaming industry, there is a rather
unique competitive strategy that is constantly unfolding; because new technology is being discovered all the time, the video gaming industry is one that is under constant change. It
is no secret that most people feel that gaming products will become immensely more popular than PCs and other home entertainment products. One analyst at Semico Research claims the
new gaming products have more processing power than people realize. "For the casual Web surfer, or someone whos going to be watching TV and wants to find out more information
about a product on a Web site, this kind of box can not only replace what we do with PCs and TVs today, but provide a much wider range of
functionality" (Mayer 71, 2000). Although the game industry is forecast to become a $10.5 billion business in 2002, the impact could surprise everyone and be much higher that
that, according to David Cole, president of DFC Intelligence, a San Diego-based research firm (Mayer 2000). In fact in all likelihood the future will see products transform into one
simple device that does it all. Consumers will be able to play music as well as games on them, use all sorts of digital entertainment and even get on
the internet as well. "The first generation of machines to offer these functions, the new systems hold the potential to drive broadband adoption into the consumer household" (Mayer 71,