This 23 page looks at the methodology and design of a research project. Different stages in developing a survey project are shown, such as setting goals, identifying target population and sampling. The paper then discusses different ways of gathering data using surveys including the advantages and disadvantages of each method. The example of an electrical company selling undifferentiated products is used to illustrate the points raised. The paper ends with two sample questionnaires. The bibliography cites 14 sources.
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