Research Paper on:
Developing a Marketing Campaign; A Case Study

Unformatted Sample Text from the Research Paper:
at school age children. The practice takes place in a single location on a regular basis; every Monday lunchtime. The advice and treatment offered is wide ranging and including all  elements that are likely to affect school age children, from acne to contraceptive advice. There is a need for a service such as this due to the location of  the school and the difficulty that those attending have in getting to a GP. The service is aimed at supplementing the GP surgeries and increasing ease of access to medical  services. The target market at children aged between 11 and 18, from year 7 to year 13. They attend the school in question. The school children come from a  range of backgrounds, but all live within a ten mile radius of the school. The school itself has a strong music and sports background, the social activities are well attended  and the school is an active participant in them local community, with students undertaking community activity and charity works. The previous launch of the service was unsuccessful in the way  that it was marketed and the message did not reach the potential users or customers of the service. The brief is to re-launch this service to this target market  with a budget of ?1,000. The best way to look at this is to consider the theory behind marketing, to look at other marketing campaigns aimed that this target market,  even where there is a different product, the approach may be valuable, and then transpose the lessons form the theory and practice into the planning of the new campaign.  2. Developing the Campaign The budget is relatively small, as such it needs to be used very carefully. To consider this there are several models. The traditional model is the