Research Paper on:
Discounted Cash Flow; A Case Study

Unformatted Sample Text from the Research Paper:
of return (ARR) measure rather that the discounted cash flow (DCF). This is an understandable preference, which is seen in many businesses due to the simplicity of the measure compared  to DCF. To understand this we can look at what ARR actually measures. This is a quick measure as it looks at the profits of a project over its  life or for a fixed period of time only. In other words it is looking at the profit of a project or investment, and this is a concept easily understood.  However there are some drawbacks to the method, there is no allowance of the time of the investment or impacts on the investment such as inflation. This makes it a  useful short term tool, but not one that will allow comparison to be made between differing alterative investments which are dissimilar.  The discounted cash flow is able to take this time issue into account. This is often rejected as a method to use in evaluating an investment due to the complexity  and the way errors may occur. To understand the errors we nee to look at the model itself. In many ways this is actually another acid test approach. Its financial  basis is to discount the future value money invested, and discount it to todays rates of returns, allowing for inflation in order to compare the value against other investments (Elliott  and Elliott, 1998). This is achieved by taking the present value of the cash inflows, and the present values of the outflows with a discount rate applied to  them and is based an a specific rate of return needed for each year the investment is to be made (Elliott and Elliott, 1998). If the result is a positive