A 6 page research paper that offers guidance to student in regards to conducting an ethnographic research project at a local McDonald's. Bibliography lists 5 sources.
Ethnography Project/Working at McDonalds - This beginning page is the one that
was sent separately to the student earlier in January. The writer/tutors suggestion to the student is that this page should be the students guide to writing the introduction to
the assignment. According to author Beth Shulman, "Thirty million Americans, one out of every four workers, makes less than $8.70 an hour"; however, this "low-wage, no-benefit" employment manages
to translate into "billions of dollars of profits, executive pay, high stock prices and low consumer prices" (Schulman 2). Countering these statements, the official corporate culture of McDonalds Corporation maintains
that that it is extraordinary fair to unskilled labor, offering benefits and the opportunity for advancement within its management structure. The ethnography project that this writer/tutor proposes has the working
class as its focus and specifically, the employees of a local McDonalds. This is an important focus for research because of the social inequities that have been described by
researchers, such as Shulman and Barbara Ehrenreich. This line of research offers significant implications in regards to public policy formation and the direction that society and capitalism should be taking.
This writer tutor proposes that the student researching this topic will arrange with the manager of a local McDonalds restaurant to interview a selection of employees, either preceding or
following their shift, regarding their impressions of McDonalds corporate culture. The specific purpose of the project is endeavor to discern how the reality of working for McDonalds compares to the
stated corporate culture. The official McDonalds corporate culture The official underlying ethos of McDonalds management is a vision statement that stresses "Quality, Service, Convenience and Value" (Salva-Ramirez 30). Ray