Research Paper on:
EuroDisney; A Case Study

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prestige would be able to overcome all barriers; it could not, and it was only as a result of accepting that and adjusting strategies following severe losses As they had  already opened one park outside of the US; Tokyo, then believed that they had a good insight into the way international parks should be developed and run. However, the culture  in Europe was different from that seen in Japan, in Japan there was a more favorable attitude towards American culture and philosophies, Disney did not know how to handle the  more difficult cultural clashes when they occurred. By looking at the way decisions were made and the US philosophies were implemented it is possible to see why these issues  arose and how they escalated rather than underwent resolution when problems occurred. When Disney first started to look for a site for  the European theme park many different sites were considered, from the United Kingdom to Spain. In total 110 cities all vied for the opportunity to host a Disney theme park  believing that it would give them an economic boost, attar tourist, (Bakos, 1991). For some time it appeared as if Spain would be the country chosen, they had the climate  and were already a strong tourist destination. The climate would make the all round year park more of an attraction and there was plenty of suitable land to be developed.  Instead, at the last minute Disney chose a site near Paris. France and Spain had been competing for the project, but many commentators  favoured the Spanish site. The reasons for the choice of called Marne-la-Vallee outside of Paris were not only based on geographical location and accessibility to the relevant customer market, but