Research Paper on:
Feasibility Of Non-Monetary Incentive Programs: Methodology And Conclusion

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and inaccurate - result. Understanding distinctions between the primary research methods will help the student make both an informed and fitting choice.  Quantitative research should begin with an idea that is usually articulated as a hypothesis by the researcher which then, through measurement, generates data and then by deduction allows a conclusion  to be drawn. In contrast to this method, qualitative research begins with intent to review a certain area. The researcher then collects data through observations and interviews and  generates his or her ideas and hypotheses from these data. These inferences are largely made through what is known as inductive reasoning. The strength of the quantitative approach  is in its reliability or the repeatability of the pattern. The same measurements should yield the same results every time. The strength of qualitative research lies in its  validity or closeness to the truth; as such, good qualitative research - by using a diverse number of data collection methods - should actually touch the core of what is  going on rather than just skimming the surface of the facts, which is why it makes for a better approach for human relations research than its quantitative counterpart. The  validity of qualitative methods is greatly improved upon by using a combination of research methods, a process known as triangulation used by independent analysis of the data by more than  one researcher (Greenhalgh and Taylor 1997, 740). Human resource researchers who choose to use qualitative methods tend to seek a deeper reality, inasmuch  as their aim is to "study things in their natural setting, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them [by using]