The 30 page paper is an in-depth analysis of Ford and their position at the end of the year 2006. Paper that the difficulties the company of facing including the internal and external environment, assesses the current strategy and then presents a new strategy which may help the company achieve its long-term goals. An in-depth SWOT, PEST, Porters Fiver Forces analysis as well as a power/interest matrix are presented in the appendices. The bibliography cites 20 sources.
Name of Research Paper File: TS14_TEford06.rtf
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be facing bankruptcy within a matter of years. Alan Mulally, the former CEO of Boeing has been brought in to try and turn the company around. The company has a
number of problems, the conflicts of the past and fragmented culture has led to a lack of synergy a secret are kept in information is not shared, this is a
recurring at the same time as market share is declining and is forecast to carry on declining and the demands from the market are changing. There is a strategy to
change in place known as the "Way Forward" which advocates a range of cost-cutting measures including closure of 14 manufacturing facilities, making 30,000 employees redundant and building a new low-cost
manufacturing facility. In addition to this it is also recognized the company needs to adapt and change in order to offer the types of products on the market is now
demanding. However, it may be argued that this change is common sense a necessary, but does not go far enough. In order to survive in the long term the company
needs to be able to read gain and then retaining competitive advantages that it has lost be able to compete more efficiently with other competitors in the market. This reason
the paper advocates an alternative strategy, which includes many of the existing elements of cost-cutting, but takes the aim stage further; advocating the development of Ford into a learning organization.
Table of Contents Executive Summary 1 1. Introduction 4 2. Case Context 5 3. Strengths and Challenges 9 4. Review of Way
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