Research Paper on:
FourWinds Marina / Case Study

Unformatted Sample Text from the Research Paper:
was to set the marina apart from all other competitors. Their mission was to create a facility that appealed to many sectors of society by offering a vast array  of price ranges and amenities. FourWinds strategic objectives were to provide a plentiful and particularly inviting marina where people would feel most comfortable. For example, the Inn was  designed to accommodate just about every boatpersons desires with elegant suites, as well as standard lodging choices, meeting rooms, recreation facilities and a lounge. Overall, the marina sought to  utilize its multi-acre parcel to accommodate a most unique marina in all of the United States. As well as the Inn, FourWinds also offered boat docks, an exhibition room  to display marine equipment and boats, indoor boat housing and repair shop. This year-round operations corporate- and business-level strategies were to operate the  marina in a manner that rivaled its competition. Executives sought to create an incomparable facility at which clients could want for nothing, while the amenities offered were those of  what one might consider four star status of the marina world. Functional area policies were applied to ultimately acquire the goal of establishing such a community.  II. MAJOR OPPORTUNITIES & THREATS IN EXTERNAL ENVIRONMENT Threats that were present to the external environment included the potential shifting of buoys, which would break  loose and send the boats adrift. After the boats became free of their restraints, it was often a time-consuming operation to retrieve them and place them back in their  slips. This particular situation required around-the-clock attention. Opportunities that existed for the marina consisted of Lake Monroe, a ten thousand, seven hundred acre reservoir that provided the people