• Research Paper on:
    Global Operations of Marks and Spencer

    Number of Pages: 11

     

    Summary of the research paper:

    In eleven pages the international operations of Marks and Spenser are examined in terms of development, global trade, and the income generated by the international retail division. Eight sources are listed in the bibliography.

    Name of Research Paper File: TS14_TEmarksi.rtf

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    Unformatted Sample Text from the Research Paper:
    markets where there is an apparent gap, that company feels it can fill may be seen as an attraction, an opportunity to increase profits. This may be seen as a  pull factor. Where a market at home is becoming more competitive, or the goods are in a mature market, with decline profits, there may be a need to find alternate  markets, this is a push factor, and is also a reason for seeking to change the company. If we look at a leading UK company such as Marks and Spencer,  and the time at which they decided to move into the international arena, we may argue that it was a combination of the two, but only a result of pull  factors, attractions that they could not resist. If we look at the way the company has progressed then we will see some very clearer trends. A strategy for organic  internal growth, creating new ideas rather then buying them in, and dealing directly with producers in order to give good quality to the consumer. These were the core competences of  the company. If we look more closely at this company we can see that the current position has been led to through the history of the company. The organisation  here is well known to most shoppers. However, in terms of an employer it has also received many accolades. For example, in 1997 it was awarded The Queens Award For  Export Achievement, in 2000 awards gained included The Queens Award For Enterprise Innovation, Employer of the Year in the large company category for parents at work and Awards for Excellence  from BiTC relating to business and the community (Marks and Spencer, 2002). Therefore, when we look at the history, we also need to consider that there is a very different 

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