In fourteen pages Gulf Air is considered in terms of development, changes and commercial adaptability of its operations. Fifteen sources are listed in the bibliography.
Name of Research Paper File: TS14_TEgulfai.rtf
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success. These will vary from the way in which strategy is developed to the way in which competition and the environments monitored. For the successful company there will need to
be an ability to adapt and respond to the environment around them. This may be a feature of the strategy, such as with emergent stagy, taking advantage of circumstances as
they emerge and building this is to the strategic direction of the company, alternatively it may be taken on board even in a more militaristic strategy, as a reaction that
is calculated as a result of careful monitoring and preplanning (Thompson, 1998). However, whatever approach is taken, the successful company will be one that is able to deal with the
changing commercial environment and react so as to continue to reduce and minimise any disadvantage that may emerge, maximising the resources that are available to be used and creating value
in the face of the changes. If we look at a company such as Gulf Air we can see how there have been adaptation to the many changes in the
aviation industry as well as the commercial environment. Gulf Air is company formed in 1949. Indeed, when formed by Freddie Bosworth in
1949 we may argue that it was as a result of circumstances and opportunity, and the reaction to the changing environment, that the company was formed in the first place.
The actual incorporation took place on the twenty forth of March 1950, following the initial steps taken by Bosworth to establish the company. The idea was that using his seven
seater airplane which was an Anson Mark 1 (Gulf Air, 2002). If we look at the position of this development in the context of the aviation industry we may see