Research Paper on:
Hot Cocktails Business Report

Unformatted Sample Text from the Research Paper:
development of the concept from day one and also responsible for the formulation and finalisation of the mission statement. The experience is not only theoretical in the development, but also  evidenced with the production of an interim individual report. Experiences also include the development of team skills and negotiating with different group members. This gives the student a unique  perspectives and places them in a good position for future with involved with the ground level experience. 2. The Product/Service The products are hot cocktails and complimentary products. However, the  concept is not limited to the products, but also the environment within which the products are bought, making the purchase an enjoyable and relaxing experience, the product itself supported with  high level of service and comfortable surroundings. The product sold its nit new, but a variation of an existing product. The majority of individuals who were approached during the  market research indicates that they had consumer hot cocktails, but these were most limited to Irish and Gaelic coffee type drinks. The concept of hot cocktails incorporates these mainstream drinks  but adds a vast array of different alcoholic and non alcoholic drinks for the customers use. This is a high level of differentiation. For customers that are used to a  more conservative approach there arte the drinks, such as coffee tea and hot chocolate that will allow direct competition with other coffee houses, such as Starbucks and the ore local  Black Medicine Coffee Co. This allows a more gentle introduction to the range for customers that may be less certain, with the wide range hot cocktails apparent for the more  adventurous. The concept is key to the success of the venture. As Michael Porter has noted, a single competitive advantage is not sufficient.