Research Paper on:
Integrated Privatization Marketing Campaign Development

Unformatted Sample Text from the Research Paper:
often associated with commercial enterprises, but in reality is also used by non profit making organisations and governments. In the desire to embrace free trade and create efficient markets many  developing nations are privatising their national industries. There are many barriers to this practice, one of which is public understanding. Therefore, if a country such as Malawi wishes to  privatise their utility companies they need to carry out an effective public awareness campaign. A campaign is necessary for several reasons. The most obvious is that for the shares  to be sold at worthwhile price the demand has to be present. The need for investors to come forward means that they need to understand what privatisation is and who  it may benefit them as shareholders. However, this is not the only issue. Many privatisations will be controversial. There is often a lack of understanding by those who will continue  to use the services. If it is seen by the consumers as a sale of assets that is likely to reduce jobs, decrease wages as a result of corporate desire  for profits and impact on the services they get and the process they pay resistance is likely to be high. This type of resistance may create a difficult situation, reducing  the level of attractiveness of the share to potential shareholders. Therefore, the campaign needs to be more than simply marketing the shares, but also to educate the population of the  benefits of free competition and what the increased investment will mean to the consumers. The level of marketing will depend n the profile of the industry that is being  privatised. For example, in 1999 Kenya Ports Authority was being prepared for privatisation. This was a controversial plan and as a part of the preparation there was a reorganisation and