This 10 page paper begins with a brief history of Intel Corp., including its business model and strategy. Their marketing strategies are discussed, including changes. Comments regarding AMD and Samsung’s strategies are reported. Financial performance is reported, a SWOT is completes as is a BCG. The paper comments on Intel’s failure to get into the mobile chip segment early. The paper ends with a discussion of where most of their revenues are generated. Bibliography lists 15 sources.
Name of Research Paper File: ME12_PG696415.doc
Unformatted Sample Text from the Research Paper:
engineer. Moore and Noyce been working at Fairchild Semiconductor. Different names for the company were considered but the group settled on Integrated Electronics, or INTEL for short. By 1971, Intel
has perfected the first microprocessor, which was the Intel 4004. By then next year, they produced one of the first microcomputers. Through the 1980s, the focus in the industry was
on Random Access Memory chips.. Before that, in the 1970s, a Japanese client asked Intel to design 12 chips for their calculators. Intel had neither the manpower nor the resources
to do the job but they accepted it anyway. Their idea was to produce one chip that could do the functions of the 12 chips requested. It took nine months
to complete but it became the 4004 model. The chip contained 1,200 transistors. That changed the semiconductor industry. Just to compare the progress in this industry, the Pentium Pro processor
had 5.5 million transistors which made it so affordable that it was embedded in many common household appliances. Intels business model is to produce the fastest chips at the
lowest cost. Their business model includes acquiring other companies and maintaining a healthy profit and cash reserve. Their business model has consistently led them to be the #1 chip maker
in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expand computer technology so that it can connect and
enrich the lives of every person on earth" (Intel, 2012b). Intel describes its business strategy as using their core competencies to design and produce integrated circuits. Part of the strategy
is to use their brand recognition, financial resources, and global presence to achieve their goals, which include establishing new technologies that respond to consumer demands (Intel, 2012a). Their business strategy