This 8-page paper provides a competitive, marketing and financial analysis for point-to-point, low-cost air carrier JetBlue, based out of New York. Topics discussed include the state of the airline industry, JetBlue's financial situation and possible threats and opportunities. Bibliography lists 5 sources.
Name of Research Paper File: D0_MTjetblu.rtf
Unformatted Sample Text from the Research Paper:
any troubled industry there are one or two companies that seem to be able to ride the problems out and end up doing fairly well.
One of these companies in the industry is JetBlue Airways Corporation, which trades on NASDAQ under the symbol JBLU (Bryant, 2004). Based in Forest Hills, New
York, JetBlue continues staying steady and earning profits while competitors (with the possible exception of Southwest Airlines) tend to keep floundering. The
carrier, which is relatively new on the scene (it opened during the late 1990s) bases its philosophy on low fairs and offering one class (complete with leather seats and DirecTV)
to 30 cities, the Dominican Republic and The Bahamas (Bryant, 2004). The airline also has a second hub at Long Beach Airport (in addition to its first hub at JFK,
in New York) (Bryant, 2004). The trick for its on time record is that it relies on less crowded airports located near
larger cities (Bryant, 2004). This is not to say, however, that JetBlue or even Southwest, its closest competitor has it made in
the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. There is also the labor issue -- though JetBlue
has managed to avoid the labor problems that other airlines go through, in a heavily unionized industry such as the airline industry, a strike is always just a moment away.
Though unions are not yet in JetBlues ranks, organizing efforts are continually underway (Tahmincioglu, 2005). Furthermore, there is always the high demand