In fifteen pages a marketing plan for this journal includes product description, target market, distribution, competition, marketing mix, and other topics of relevance. Eight sources are cited in the bibliography.
Name of Research Paper File: MM12_PGmktjcp.rtf
Unformatted Sample Text from the Research Paper:
described as "an interdisciplinary, international forum for the exchange of information on the technologies, concepts and policies designed to help ensure progress towards sustainable societies" (Elsevier Science, 2002). The goals
of producing this magazine are to encourage innovation in industry, to improve products and to implement cleaner processes and products (Elsevier, Science, Ltd., 2002). Other goals of this journal are
"to stimulate the development and implementation of prevention oriented governmental policies and education programmes" (Elsevier Science, Ltd., 2002). The Journal of Cleaner Production is unique in many ways. The primary
target audience is vast and diverse, which in itself provides a competitive advantage but there are secondary audiences for this journal. These further enhance the journals appeal and competitive
advantage in the industry. Another unique characteristic is that this is a scholarly journal that is an e-zine, in other words, it is published only digitally on the Internet. The
following marketing plan includes all the appropriate components, such as the vision for the journal, business description, description of the product, description of the industry, target audience, market conditions and
size, competition and the marketing mix. Marketing Plan for the Journal of Cleaner Production Vision: "To serve the advancement of science, technology and medicine by improving the efficiency and
effectiveness of communication between researchers and professionals worldwide and by providing solutions to their information needs" (Elsevier Science, 2002). Product Description: The Journal of Cleaner Production
is "an interdisciplinary, international forum for the exchange of information on the technologies, concepts and policies designed to help ensure progress towards sustainable societies" (Elsevier Science, Ltd., 2002). This description
inherently expresses the goals and vision for this journal. The Journal of Cleaner Production takes the field of environmental protection several steps beyond current publications. The concept of cleaner production