Research Paper on:
LOGAN CARS: AN ANALYSIS

Unformatted Sample Text from the Research Paper:
& Mahindra to bring a car dubbed the "Logan" into the Indian market. Here are some issues that the case brings up.  The Logan has done remarkably well for Renault and is in high demand in Eastern Europe, where the population has not been able to afford expensive cars.  The design of the Logan is specifically geared toward third-world countries which have rutted roads and potholes, and is designed to run on less-quality fuel.  The Indian market is hugely diverse; on the top level of the "pyramid" are the very wealthy who would not be interested  in such a car. On the bottom of the pyramid are many who are poverty stricken, who would not be able to afford the car. Renault is trying to target  the middle portion of the pyramid. But so are a lot of other auto manufacturers. SWOT Analysis Strengths. A  much-desired car. The Logan has done remarkably well for Renault. Because of its structure - a higher ground clearance, an engine geared for running on low-quality fuel and more cargo  volume - it should do well in a country that has some infrastructure challenges. Low price. The Logan is coming into the  market at a price tag of $8,900, making it the cheapest mid-size car to buy in the country. Inexpensive manufacture. Renault  has been able to cut costs in India to a great degree. The new model development cost 15% less than what was anticipated, and was completed a month ahead of